Digital Marketing Specialist

Job Code : ATPL023
Job Title : Digital Marketing Specialist
Location : Mumbai

The Opportunity :

• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  
• Intalk.io is a Multi-Channel Call Center Software Solution in India equipped with enterprise-grade Communication abilities. Intalk.io unifies all business communication channels – voice, email, SMS, webchat, and social media within a dynamic & robust, centrally managed Customer Experience Management Platform. With the Cloud Contact Center Software, you can have a seamless experience as our state-of-the-art solutions make it easier for you to manage the workflow. You- ve got an amazing voyage ahead of you. Come on, let’s go!
• You’ll be joining an experienced team at an exciting point in our journey as we develop the platform and bring innovation and creative thinking to an industry primed for some disruption!

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

• Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
• Keep abreast with the latest trends and changes in UI/UX and digital marketing
• Feeding back to the management team on product, marketing, and brand strategy
• Ensuring new contacts and leads that are generated are effectively nurtured for the sales team
• Ensuring our marketing presence across social media is effective, engaging and Managing external agencies, ensuring timely and satisfactory delivery
• Devising creative marketing campaigns to generate conversions, and raise brand awareness.
• Creating campaign and media plans and seeking approval from stakeholders
• Reporting regularly and meaningfully to stakeholders on marketing performance, and offering suggestions for improvement
• Working within the parameters of established tools and processes
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in marketing and measurement.